By Claire Booth
It’s that time again. Holiday
gift shopping. And it probably comes as no surprise, but I tend to give books
as gifts. A lot. So I always peruse those holiday recommendation lists in generalist
magazines and newspapers. And then I throw them out.
Because, really, how many
literary novels or enormous coffee table books can one person be in the market
for? The lists are pretty and prestigious, but they’re not practical as
gift-giving advice. Because what do people really read?
Genre.
Crime fiction, science fiction,
horror, romance, fantasy, western. Some people stick to one. Others freely admit
to loving several. But their tastes are rarely – if ever – factored in when it
comes to the gift lists in general publications. Genre is the dirty little word
they won’t talk about.
To me, these lists should have
two purposes. The first is to introduce people to books they might not
otherwise know about (say, if there was a new ten-pound coffee table pictorial
history of hard cheeses). The lists usually achieve this. The second goal
should be to also recommend books that people would actually be interested in
reading.
Forget about it. They don’t do
it.
And this, especially to me as a
former reporter, is just shoddy reporting. The list-makers should be examining the
tastes of the book-buying public. It might be difficult and time-consuming and –
oh, wait.
Bestseller lists. There are
several, easily obtainable by pretentious listers and anyone else with an
internet connection. And they all say one thing. Genre rules.
The most recent New York Times bestseller
list for combined print and ebook sales has nine genre books in the top ten –
one romance and eight EIGHT! crime fiction/thrillers. (The same thing held true
the week before, with an adventure novel replacing the romance.)
And this trend has existed for a
long time. People are putting their money where their bookcases are. They like
genre novels. A lot.
So I’m going to go out on a limb
here and bet that the kinds of books people buy are also the kinds of books
they’d like to receive. That's the point of a gift, right? It should be the point of a gift recommendation list, too.
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