Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Friday, May 17, 2013

Expand Your Mind



Overheard in a bookstore a few days ago:

“Oh, I don’t want to buy that.”
“Why not, you love Author X.”
“Aye, but its no’ the right character. I don’t know why authors try and change what they’re writing. They should just stick to the one thing.”

Its often been a bugbear of mine about writing - particularly in the modern age - that authors get stuck, pigeonholed, genrefied and branded. That they become known for one thing and one thing only. As good a writer as Rankin is, when people hesitate over his new book because it might not be a Rebus, there’s something wrong, trusting the character over the writer. Or when people refuse to pick up Stuart MacBride’s Halfhead because its “science fiction”.

Are we, as readers, limiting ourselves?

Are writers, as a whole, being limited?

Its an interesting question. In reading recent biographies of Raymond Chandler, what comes up time and again is his desire to write a book that it not a mystery novel (he comes close with The Long Goodbye, but its interesting that he requires Marlowe to write the novel, almost as though he has become so intertwined with the character that he cannot escape him). He loves the form, but he wants to try and escape it, too. To tell other kinds of stories. Tom Hiney’s biography briefly mentions his interest in SF at one point, although his description of the genre does come close to parody, so perhaps its as well we didn’t see that story.

I do think that some writers are being limited by being pigeonholed in genre. One of the reasons Iain Banks remains an interesting writer was that he mixed up genres so much. And got away with it. He is proof that a writer can in the modern world break free of expectations. But he remains the exception rather than the rule.

A writer acquaintance used to try and mix other genres into mystery, but his editors always diluted it down to create something that was less than it could have been. An attempt to create a horror novel was, for example, toned down to become Agatha Christie’s “And Then There Were None” with a hardboiled edge. Because the genre elements that were not generally deemed to mix with crime were considered too much for an audience to cope with. Personally, I’d love to see what they could have done with the full freewheeling use of the horror elements they were looking to use.

I also think that as a reader, its fun to defy your own expectations occasionally, to read something entirely different. And to be surprised by your favourite authors. One of the reasons you loved them in the first place was that you did not know what to expect from them from page to page. But that can’t last forever. If an author doesn’t mix things up, then how can you ever bve surprised and delighted by them again?

One of my favourite crime authors is George Pelecanos. He tends to shy away from series, instead writing sequences. He sticks with characters for two or three books before putting them down. He surprises us - and often himself, I’m sure - by keeping things fresh, even in a limited fashion, but making sure we don’t know what to expect the next time out. Its the same with Don Winslow; except Winslow often changes voice, style and attitude to suite whatever story it is he’s writing. There is nothing predictable about what he does. And that’s why he remains exciting.

Reader expectations are funny things. We get burned a lot by bad experiences in reading, and this can lead to a need for the safe, the middle ground, the predictable. But part of the joy of reading is discovery. Of new authors. New genres. New ideas.

Part of the joy of being a writer, too, is being able to explore new ideas. Being allowed the freedom to communicate different experiences to the reader. I’d always rather see an author try something new than retread the same ground. But then, maybe I’m daft that way. Maybe my view of the world is at odds with everyone elses.

I’ve always said, in regards to my own writing, that the McNee series will not last forever. That it is a sequence and that it does have an end. That is important to me as a reader and a writer. It stops me being trapped, and it stops my reader becoming complacent, looking for the same thing time and again. Of course, then that’s a gamble. Because if McNee really took off (hint: he hasn’t, although he is, I think, kind of a cult*) then would anything else I wrote be looked at with the same affection? Would readers follow me into other places, into other lives?

I would hope so.

But of course, in this business, no one knows anything.

And I guess that’s why I love it.

*that is not a spelling mistake

Monday, February 14, 2011

Guest Post - How marketing helps writers

Guest Post from Sara J. Henry

From a comment I left on a post about branding, Steve invited me to do a guest post.


To me, author branding is your name – making sure it’s spelled right. What’s essential is marketing.
I’ve heard writers say that self-promotion is of little use, that website, Twitter, and Facebook won’t help you sell enough books to matter – and hey, as a writer, it’s just your job to write the best book you can.
Yes, you need to write a kick-ass book, but if you don't get the damn thing in front of people (blogs, Twitter, Facebook, reviews, whatever it takes) it can die a lonely death in a dusty corner of a bookstore. I’ve seen it happen to too many fine novels.

I don’t want it to happen to me.

Last fall Reed Farrel Coleman sold out his print run of his 12th novel, INNOCENT MONSTER, in six days - after his first-ever blog tour promoting the book, crossing into non-crime blogs to introduce him to new readers. Maybe coincidence - but I don't think so. Neither does he.

A.S. King, who just won an Edgar nomination for PLEASE IGNORE VERA DIETZ, convinced me I had to visit bookstores and meet owners. She basically told me, You can’t afford not to. Who would have heard of her novels, which weren’t in chain stores, had she not gotten the attention of indie bookstore owners, run a blog and contests, and Tweeted? Not me.

Daniel Woodrell is an abso-fucking-lutely brilliant writer - why has the rest of the world suddenly heard of him and sales of WINTER'S BONE are soaring? Not because he's a brilliant writer - he's been that all along. But because now there's a movie out based on the book, with four (well-deserved) Oscar nominations.

What can you do?

You can get your ass into bookstores and meet the owners and booksellers and hand them a copy of your ARC even if you have to buy it off eBay or AbeBooks. (Yes, there’s a horrid irony in this, but if it makes your career, you do it.)

You can set up a basic website and or blog, using free or inexpensive programs.

You can set up a Twitter account and install TweetDeck and learn to use it so you see at a glance every mention of your author name, your book title, and maybe your main character’s name. (And you can use Twitter to applaud your friends’ books you love.)

You can set up a Facebook author page, and post events, reviews, and other happenings.

You can come out of your ivory tower and visit some blogs and leave a few comments, post once in a while on Facebook or Twitter, and put up a photo or report on your website.

Find the concept of self-promotion anathema? You’re not the only one. It helped that I did it for author friends first – and that my agent told me Think of it as reporting, not bragging.

Yes, self-promotion done badly is a minefield. You don’t send emails imploring your friends to “like” your Facebook page or direct messages on Twitter exhorting people to buy your book. Use common sense.
And you don’t force yourself to do things that don’t fit. T-shirts, bookmarks, gifts – not my thing. Amy King just ran a chainsaw haiku contest – not my thing. Blog tours and book giveaways, that I can do.

Some of all this has been fun – and I have met some fantastic people – but of course it cuts into writing time. Here’s how I look at it: If my book doesn’t sell, I won’t have a career.

Unless you’re a blockbuster author, the day that you can write a book and sit back and expect it to sell itself – or expect your publisher to do it all for you – is over. If it ever existed.


Sara J. Henry’s first novel, LEARNING TO SWIM (Crown), will be published Feb. 22.  Because she is promoting it as hard as she can, she will point out that it’s been called “an auspicious debut” (Daniel Woodrell), “a moving and insightful psychological thriller” (Michael Robotham), and “emotional, intense, and engrossing” (Lisa Unger). Her launch is Feb. 23 at Partners & Crime, and the first chapter is available for download.