Give Small Businesses a Chance

By
Scott D. Parker

Do you absolutely, positively have to have a brand-new book the day it is published?

Okay, for some, yes you do. I remember the Harry Potter years when folks would line up to buy a book at midnight. Ditto for many of the best-selling authors I’ve read over the decades.

But for many of us, our To Be Read pile is so huge that even if we did rush out to a bookstore on publication day, that new book might first find a place on the TBR stack vs. in our hands (even if its place is in the prime position of Next Book.

Note that so far in this example, I’ve been talking about going to a physical bookstore. What about ordering a book and having it delivered?

Well, there’s the obvious option: Amazon. If you really wanted to pre-order and book and have it delivered on publication day, Amazon would most likely make that happen for you. The other online book sellers could also fulfill your request and you’d have that brand-new book in your hands the day of release.

You can have whatever opinion you want on the omnivorous nature of Amazon. I think it’s a great service, and I use it as a writer and a consumer. But as an indie author, I’m aware that there are other options.

So when, Discipline is Destiny, the latest book from Ryan Holiday was announced, I was all in. Even though I’ve not read them all, I plan to read all of Holiday’s books. They are really good and chock full of great, thought-provoking advice.

In the days leading up to the book’s publication, Holiday went on social media and let folks know that if they per-ordered the book—from any vendor—you would receive some bonus content. It was in that moment I opted to order direct from Holiday’s website, The Daily Stoic. Why not? I would be supporting a small business. 

When I placed my order, I received a confirmation email with the following.

"PS: We appreciate your order and want to remind you that we're a small shop. We use local manufacturers and family-run businesses as our partners here in America. While this means we can feel good about everything we make, it sometimes means that products take a bit longer than expected and creates the occasional logistical issue. We don't have a massive supply chain or a massive team of people working 24/7. It's just us...doing our best...just like you. Thank you and enjoy!"

I have enjoyed the book. It’s the new book so there was high demand. Ultimately it took about ten days, but those days were spent finishing another book I was already reading (Back to School Murder) so I didn’t mind at all. And I helped a small business.

So, as our attention turns to Christmas shopping, I would like to encourage everyone to support as many small businesses as possible.

BEA2013: People Say the Darndest Things

By Steve Weddle

Finally got a chance to sit down and watch the C-SPAN coverage of last month's Book Expo America.

I thought the Future of Publishing panel, while not terribly surprising overall, was filled with some good points.

WATCH HERE: A panel of graduate students in New York University’s publishing program talked about the future of publishing, particular through digital technology. They responded to questions from the audience.This event took place at the annual book publishing trade show, Book Expo America, held May 29- June 1, 2013, at the Jacob K. Javits Convention Center in New York City.

The idea of one department at a publishing house holding a training session for another department in order to explain "tweeting" seemed hilarious and a little sad. And, yet, how much sadder if folks needed to know this and everyone had just assumed that they already knew?

I can see a couple of old folks at the publisher sitting around, making jokes about "the twatters? is that what it's called?" and the "the facebooks on the webbernets" and all. Oh, the hilarity.

Just because Ned in marketing doesn't use Twitter doesn't mean that millions of book readers don't. So it was reassuring to hear about how people at the publishing houses are taking this seriously, are teaching each other to use whatever technology is becoming popular and useful.

Then I watched John Sargent, Macmillan's CEO, talk to the president of the American Booksellers Association. He said he doesn't have a cell phone. I got the feeling he was rather proud of this. He said if he needed to find out any information online, he could do so. He added that he'd made CD-ROMs twenty years ago, so he knew "a fair amount about the technical side of the business." (49:37)

I'd never begin to argue with the CEO of a Big Six publishing company about their business, but I would like to point out that thinking about ebooks as "the technical side of the business" rather misses the point. This would be like saying you can coach Tyler Moore out of his hitting slump because you manufactured baseball bats in the 1990s.

Of course, unlike Mr. Sargent, I don't run a giant publishing company, my father never ran a publishing company (to my knowledge), and I don't have a degree from an Ivy League school. He knows more about running that company than I'll ever imagine. I'm just this guy who reads books.

But some of the things he said stuck with me.

Mr. Sargent said that there was something "pretty magical" about having a child sit in your lap and reading to them from the printed page as opposed to a screen. (46:48) I am not sure where he thinks the "magic" comes from. I had assumed it was from the story, from the imagination, not from slices of dead trees.  Having had my children in my lap and reading to them from Harry Potter or My Little Pony, I can tell you that they didn't give a damn whether I was reading the words from a screen or from a piece of paper.

Mr. Sargent added that he preferred to sit in a chair with a lamp behind him and a print book in his lap. The people who sold print books applauded.

To me, at least, it isn't one or the other. I don't have to choose. I don't see why Mr. Sargent does, either. I read on my Kindles. I read hardbacks. I read trade and mass market. I have an Audible account. This isn't an either/or choice, in my mind. To me it's about the book, the story. And some bookstores have Google Books and Kobo eReaders prominently displayed on their sites and mentioned in their stores. That's great. I want people to read. I want them to have access to the book. And the book isn't just the sheets of paper bound together.

Applaud the book, not the paper.

If I had a vote, I'd prefer that CEO of every book publishing company read books on a cell phone, on a tablet, in paperback. I'd prefer they listened to audiobooks, too. Because I buy my books in many, many different formats from many publishers, but especially from Macmillan. Picador. Tor. Heck, Minotaur. So many books I've loved -- on my phone or in my ear -- have come from Macmillan. And so many folks who read Minotaur mysteries -- or any other book -- don't always have the luxury of hopping across the street to a bookstore.

(Again, I'm not arguing with Mr. Sargent. He seems like a nice enough man. I'm not going to assume too much about how he buys books, but I've been to Manhattan and I'm well aware that it's fairly easy to find a bookstore there. Much different than having to coordinate with your family in order to stage a drive into the city to purchase a book next weekend. Very often, by the way, the bookstore will have a copy of the book I want. And, if they don't have it, they always offer to order it online for me and have it shipped to the store so that I can drive into the city again to buy it.)

On the forward-thinking side of things, Mr. Sargent mentioned how Tor now allows DRM-free ebooks because their authors and readers are self-policing. A great step in the right direction. My contention has always been that locking something down, making it hard to get, and over-pricing it are great encouragement to piracy.

It was an odd juxtaposition, watching these two panels back to back. I'm not about to suggest that one was the future of publishing and the other the past. I don't think that's the case at all. I think each showed elements of moving ahead and of trying to stay entrenched.

As I've said often, I love bookstores, have basically grown up in bookstores, and love that many independent bookstores are in great shape. The smart folks at Politics and Prose were up at the Gaithersburg Book Festival recently and engaged in a panel moderated by the guy who started up ShelfAwareness.

2013 Gaithersburg Book Festival: Panel on Independent Bookselling

From the 2013 Gaithersburg (MD) Book Festival, a panel discussion on independent bookselling. Participants include: Mitch Kaplan, owner of Books & Books in Miami, Florida; Lissa Muscatine, co-owner of Politics & Prose in Washington, DC; and Chris Kerr, Managing Partner at Parson Weems’ Publisher Services. The panel is moderated by John Mutter, Editor in Chief and Founder of ShelfAwareness. WATCH HERE

They talked a great deal, not about how much better the world was before Amazon ruined everything by getting books to people quickly and cheaply, but about what new ideas they are using to keep indie stores moving forward.

The bookstores that are in great shape are those that are actively engaged with readers, because that's what this is about. This isn't about the printed book or the ebook. This is about people who love stories, who love reading, who love books and authors. It's great when some folks get that. And it's super great when the shop around the corner gets it.

A while back, some stores were complaining that Barnes and Noble would put them out of business. Or Border's. Now we've got complaints against Amazon. Whether those complaints are well founded or not, success comes for the stores that think less about the competition and more about the customer. No, life ain't fair. But how can the bookstores make it unfair in their advantage? Events. Signings. Trips. Bonus Content. Personalizing the experience. On and on.

Devoting the front half of your shop to stationery and Michael Buble CDs isn't the answer, is it? I don't own an indie bookstore, so I could be completely off-base. Maybe selling CDs is the future of bookstores. I didn't know anyone bought CDs anymore. To me, there's something pretty magical about having a child sit in your lap while you're streaming music over your cell phone, both of you singing along to the latest Jason Isbell.

And maybe soon we'll get to a point that will have people cheering when all these bookstores can connect with readers in even more ways, when we can bring every book lover together in the reading community. Having QR codes for EXCLUSIVE CONTENT printed on bookmarks given away at readings. Having field trips -- like those Politics and Prose has -- to connect readers with places from their favorite books. Having more authors come in to teach writing classes. Being able to bring your Kindle (Gasp!) into a bookstore to download a book or some sort of bookstore-only content.

When I see a bookstore -- Fountain Bookstore in Richmond, Books & Books in Miami or P&P in DC, for example -- that Gets It, I want to cheer.

You know, instead of applauding when someone says he doesn't have a cell phone.

Guest Post: Stephen Blackmoore

Mr. Blackmoore has been a friend of Do Some Damage for quite some time. His debut novel City of the Lost is out today. He has some words for you readers out there, so check this out:

My debut novel, CITY OF THE LOST drops today like a coked-up baby into a school prom trashcan.

For those of you who haven't been inundated with my incessant yammering about this book, CITY OF THE LOST is about an unrepentant thug, Joe Sunday, who gets murdered, brought back to life and finds himself in the middle of a whole bunch of Very Bad People who want the thing that raised him from the dead. Lots of violence, lots of blood. Lots and lots of swearing.

And I'm here today not only to ask you to shell out a few bucks to grab a copy, which I appreciate and know that it's a lot to ask, but to buy a copy from an independent bookstore.

Now I'm not the type of person who looks at some gargantuan retailer like Amazon, points and shrieks, "EVIL!" Questionable policies aside, they're businesses, like any other business and I'm not here to say one's better than another. I shop there. I even buy books there. I have a Kindle, after all. And my book's available on it. Nook, too.

But there are some things that a neighborhood bookstore can do that a place like Amazon can't.

Amazon doesn't have a face the way a bookstore does. There is no one there who you can walk up to and say, "What's good?" and have them shove a copy of something incredible into your hands.

It can't be a part of a local community. You can't browse the shelves, get lost in the smell of paper and glue, feel the rough pages between your fingers as you decide whether to pick up your latest passion.

You can't wander over to the Literature section, and try to nonchalantly impress that cute redhead in glasses thumbing a copy of Dostoyevsky only to realize later that the book you grabbed was TWILIGHT. And that you held it upside-down.

There are, after all, no cute redheads in glasses waiting for you between the pages at Amazon.

You will never have stories to tell about shopping at Amazon the way you will shopping at a bookstore. You'll never meet people, make friends and have coffee with someone as you both try clicking BUY NOW for the same book at the same time. They are not there to meet.

And so I'm asking you to get out of that comfy chair, go downtown to your local bookstore and buy a copy. And if they don't have it, ask them to order it. It will take about as long to get it as you would with Prime shipping and it'll help keep them in the black.

And, failing that, then click here and buy a copy from them on-line.

You see, Amazon's not the only on-line game in town. Indie-Bound gives you the chance to buy from and support independent bookstores.

And, because I love this place and these people, I'd really, really dig it if you'd buy a copy of CITY OF THE LOST from Mysterious Galaxy.

Indie bookstores are part of a community's fabric in a way that Amazon can't be. They hold us together as readers and writers and the only way we can keep them from going the way of the dinosaur is to shop with them.

So be a pal and shop with them, would ya? Thanks.