Sunday, November 24, 2019

19 Crimes, or Wine with a Story

By Claire Booth
This weekend, I experienced a multimedia, full-blown, immersive, slightly unsettling history lesson--with booze. I loved it, needless to say. The wine is called 19 Crimes, after the list of offenses that got you forcibly transported to Australia by those heartless Brits in the 1700s and 1800s. And it has an app. Now, there might be lots of wine companies out there that have apps (I'm certainly not up on my wine marketing enough to know), but this hook is ingenious. You focus in on the wine bottle, and the mug shot on the front starts talking to you, telling you the convict's story in ghostly animation.

You can read about a few of the convicts here. And you can find out more about the quite good wine here. I wouldn't normally plug a company, but after giving me such a good old-fashioned storytelling experience in such a high-tech way, I think these folks earned it. If you end up buying a bottle, let me know if you agree.

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