Sunday, August 14, 2022

Anything Can Be an Opportunity


By Claire Booth

It was a beautiful Sunday morning. There was a farmer’s market, and foot traffic, and lots of leisurely strolling. What better place to set up a table and sell books?

Me, Danna Wilberg, Richard Meredith, and Cindy Sample at Rick's table outside Face in a Book.

My home bookstore, Face in a Book, uses its location on the main thoroughfare to savvy and generous effect during the summer. Savvy, because it’s capitalizing on the weekly farmer’s market crowds that flow right past its entrance. Generous, because it’s inviting local authors to share in the bounty. They’re the ones on the shady bench outside, getting the chance to talk to readers and showcase their books.

Is there a local bookstore in your area that’s doing something similar? Not capitalizing on a Sunday street market, necessarily, but rather—looking at one beneficial thing and seeing if another beneficial thing could be added to it?

I know many booksellers are already doing this. But if you’re an author, are you? We all could probably do better at looking at unrelated activities/events and seeing if there are hidden opportunities to connect with readers. For example, Cindy Sample (in photo above) once arranged to have a table at a large chain wine and liquor store on National Daiquiri Day (yep, that's a thing) and sold copies of Dying for a Daiquiri, a book in her cozy mystery series.

If you've done something like this, or have a local bookstore that has, I’d love to hear more about it.


Me and Face in a Book's Bookseller Extraordinaire Janis Herbert.

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