That was one of the key things I took away from a recent Skype conference with author and literary event manager, Sarah L. Johnson.
When she launched her own book, Johnson had been coordinating events for over a year, but “when you’re talking about your own work it’s very different and you get nervous.” Although the nerves are natural, she says that one of the most important things an author can do to prepare for a bookstore event is to relax. “It really isn’t a big deal. It’s a friendly room. There’s nothing to be worried about. These are people who want to support you.”
What's the secret to a successful author event? Sarah's insight and advice is running in full today. I think for me, the biggest thing I took away from this is that we are our own worst enemies.
I will say that it can be hard to fully embrace the self promotion aspect, though. If you're in your own hometown you should have a strong audience to pull into an event. For some of us who've moved around far too much as an adult, we have limited local social circles. It's left me wondering if there's a void that can be filled with online book launches. I know the odd person still does blog tours, but the heyday of blogs and the large author social circle online seems to be far behind us, and I do find myself wondering why that is. Are we only able to invest in immediate results, and because we can't always see the impact of a blog post to the overwhelming majority of the audience, who do not comment or interact with the writer, does that render the medium ineffective? When I post here and get no comments or only 1 is it a sign that it's time to pack it in? Yet the site stats tell a different story, and it does leave me wondering why the shift away from internet promotion, or the change in how that occurs.
Which is probably enough to get me wrapped up inside my own head for the rest of this Monday morning. So instead of falling down that rabbit hole, hop over to Spinetingler and check out Sarah's tips for successful bookstore events.