Scott D. Parker
Another week of writing the same way I mentioned last week, so my mind drifted a bit this week. Football season started on Thursday and starts in earnest tomorrow. I’m talking NFL, of course, but the college guys are already on the gridiron. It’s got me thinking about logos.
With the NFL, lots of sites on the internet--SI.com; NBC Sports, etc.--make predictions about the upcoming season. My favorite, bar none, is Peter King’s Monday Morning Quarterback. I do not consider my weekend football complete until I’ve ready King’s column on Monday. He’s just about the best in the long-form sports journalism that I know.
Anyway, these sites make their predictions for the upcoming seasons and most of them use the team logo to indicate which team they think will advance to the playoffs. Here’s a shot of all 32 logos:
What I’ve always appreciated in a logo is the conveying of a message without letters. Most of the NFL teams (21 out of 32) do not use any form of a letter. Why do I like that? Frankly, I don’t like having things spelled out for me.
Publishing houses are different. Google “publishing house logos” and you will get a lot of them...and they almost all have words associated with them. When I think of logos for publishing houses that have a graphic, I can only think of three: Simon and Schuster, Random House, and Penguin.
Penguin’s the only one that can stand on it’s own but it’s so on the nose, it doesn’t need words to help the uneducated.
I wonder why that is? Why do logos for publishing houses almost always come with words? You don’t need words for AT&T, Mercedes Benz, or Pepsi.
What do y’all think of logos? Are publishing houses an inherently different animal and words are needed?